Reach Out

Her research, her headline. She explained it, her name is on the slide. Her code, her name in the release notes. Her recipe, her name on the menu. Write her in.

A woman speaking into a microphonePhoto: Web Summit, CC BY 2.0, via Wikimedia Commons

The problem

Her idea, someone else’s name

Women’s ideas get recorded under other people’s names, or under no name, in meetings, papers and reviews, and over the years that holds their careers back.

Understand the problem

You’ve probably seen it happen

It has a name: hepeating.

How it usually goes

10:02
Priya
“What if triage happened at the start of the shift instead of the middle?”
10:03
The room
Silence. The meeting moves on.
10:14
Tom
“Could we move triage to the start of the shift?”
10:15
Chair
“Great idea, Tom. Let’s minute that.”

How it goes when she’s written in

10:02
Priya
“What if triage happened at the start of the shift instead of the middle?”
10:14
Tom
“Building on Priya’s point, could we trial it from Monday?”
10:15
Minutes
Move triage to the start of shift [Priya]

Saying her name first takes about three seconds, and it means the minutes record the idea as hers.

The research keeps finding it

Who gets credit affects who gets promoted, published, invited back and paid, and study after study finds that women get less of it.

  • 13%

    less likely to be named as an author on a research paper, for women doing comparable work to men.Ross et al., Nature, 2022

  • 58%

    less likely to be named on a patent.Ross et al., Nature, 2022

  • 26%

    of the people heard or seen in the news are women, and the figure has barely moved in a decade.Global Media Monitoring Project, 2025

See all the evidence

Why one missing name matters

Historians call it the Matilda effect: women’s work under-credited, or credited to the men beside them.

Credit tends to build on itself, because the person named on this year’s project is usually the one asked to lead the next one. A name left off a slide today can turn into a missed promotion five years from now.

How the Matilda effect works

How it works, in numbers

3seconds

to say her name first when you build on her point.

60minutes

for a Write-In Session with your team or class.

30days

until the follow-up that checks the habits stuck.

10leaders

in the First Ten, each fixing one real record.

The Credit Map

Every pin is a woman whose name was put back

Log something real you did to credit a woman, such as saying her name in a meeting, fixing a record or telling her. She confirms it, and her pin turns solid.

Open the Credit Map

Written In

Our journal

Essays, discursives, first-person accounts and research about women’s work and the names it was recorded under, published in seasonal issues. Anyone can pitch.

About Written In
Women working on laptops at a writing workshopPhoto: Kasyap, CC BY 4.0, via Wikimedia Commons
“For two years the protocol said the team. In March it was changed to name her.”Example of a Correction story

Women at work, on the record

We post about women scientists, engineers, organisers and speakers and the work they did. Follow the campaign to hear their stories.

An astronaut in a training suit beside a training poolPhoto: NASA, via NASA Image and Video Library
A woman speaking on a panel, gesturing as she answersPhoto: NASA/Carla Cioffi, via NASA Image and Video Library
A woman speaking into a microphone at an outdoor eventPhoto: Esthee2010, CC BY-SA 4.0, via Wikimedia Commons
Women seated on a panel at a Women’s Equality Day eventPhoto: NASA/Cory Huston, via NASA Image and Video Library
Photo: Women Deliver, CC BY 2.0, via Wikimedia Commons

Write-In Day

write her in:

Once a year, just before performance reviews, teams publish how often women in their meetings were credited and fix one record. They also add the review-form line before reviews open.

How Write-In Day works

We build on the work of

#CiteBlackWomenHeForSheChampions of ChangeBBC 50:50Women in RedShe Is Not a Footnote

Why we credit them

Find her idea.
Write her in.

You can begin with one bracket in your next set of meeting notes. We’ll send you one email when the tools, sessions and Credit Map open.